Privacy Policy.

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the LunaWake website and products.

2. Information We Collect

2.1 Personal information

We may collect personal information that you voluntarily provide, including:

• Name and contact information
• Shipping and billing addresses
• Payment information
• Email preferences

2.2 Device and sleep data

LunaWake has no camera. When you use the device, it collects:

• Radar readings: whether you are in bed, your distance from the device, movement, breathing rate, and heart rate. The radar senses motion, not images.
• Sound: the microphones measure how loud the room is. When a snore-like sound occurs, a clip of a few seconds is captured for snore detection. The device makes no other audio recordings and has no speech recognition.
• Room readings: temperature, humidity, and ambient light.
• Device status: settings, modes, faults, and firmware version.

The device turns radar signals into sleep data locally. After each night, that night’s sleep record is uploaded over an encrypted connection to produce your sleep stages, morning summary, and trends. Snore clips are sent encrypted to our own servers and are used only for snore detection. Live readings are relayed to the app for display and are not stored on our servers.

When the physical privacy switch is flipped, the radar and microphones stop sensing and no sleep data is produced.

2.3 App data

When you use the Luna App, we collect your account information, settings, purchase status, and your conversations with Luna.

2.4 Website analytics

We use Microsoft Clarity in cookieless mode on this website to understand page interactions through heatmaps and single-page session recordings. Clarity processes interactions such as clicks and scrolling, page URLs, and browser and device information. We use this information to improve our website. This integration does not use Clarity analytics or advertising cookies, and does not use a persistent identifier to connect your visits across pages.

You can stop future collection using “Turn off analytics” in the footer. We store this preference in your browser's local storage; if storage is unavailable, it applies only to the current page. We also respect Global Privacy Control and previously saved refusals. Turning analytics off does not delete previously collected data. Microsoft processes information as described in the Microsoft Privacy Statement. The reservation store uses its own Shopify privacy settings.

3. How We Use Your Information

We use collected information to process orders and payments, run the device and the Luna App, produce your sleep reports and Luna’s answers, provide customer support, send important product updates, improve products and services, and comply with legal obligations. We do not use your data to train AI or machine learning models, and neither do our service providers.

4. Information Sharing

We do not sell your personal information, use it for advertising, or share it with anyone for their own purposes. We may share information with service providers who assist in our operations, legal authorities when required by law, and business partners with your consent. Service providers may process data only on our instructions. For the device and the Luna App, they are: AWS (device connection and data processing), Supabase (account and data storage), Vercel (application hosting), AI model providers (the written parts of your sleep reports, Luna’s answers, and the Rhythm check line and its voice; they receive text and summarized sleep data only), and Apple and Kickstarter (payment processing). Snore detection runs on our own servers and uses no outside service.

5. Data Security and Retention

We implement appropriate technical and organizational measures to protect personal information. Data is encrypted in transit and at rest, and access is controlled by permission. However, no method of transmission over the internet is 100% secure.

How long we keep data:

• Sleep stages and reports: for as long as you keep your account.
• Conversations with Luna: 12 months, then deleted automatically.
• Rhythm check audio: up to 7 days, then deleted automatically. The text of the line is kept with your account.
• Live readings: relayed to the app for display and not stored.
• Records on the device: cleared by a factory reset.

6. Your Rights

You may have the right to access your personal information, correct inaccurate data, request deletion of your data, and opt out of marketing communications. You can delete your account in the Luna App. To export your data, or to delete a single night or all of your sleep data, email support@lunawake.ai and we will handle it. In-app export and deletion are in development.

7. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect information from children under 13.

8. International Data Transfers

Your information may be transferred and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, such as standard contractual clauses for users in the EU and UK.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the new policy on this page.

10. Contact Us

If you have questions about this Privacy Policy, contact us at hello@hellolunawake.com.